Reviving Gen Z's Faith: Essential Strategies for Engaging the Next Church Generation

As a millennial and ministry coach, I have a deep understanding of the unique characteristics and challenges faced by the highly studied Generation Z. While both millennials and Generation Z share certain traits, it's crucial to recognize the distinct differences that shape their approach to faith and engagement in the church.

In this article, we will explore practical strategies for pastors and church leaders to effectively connect with Generation Z. We will focus on ministry coaching and the specific needs of this generation, understanding that authentic relationships and intentional training are key to their growth and transformation as leaders.

The foundation of connecting with Generation Z lies in building authentic relationships. As millennials, we have experienced the power of genuine connections and can encourage pastors to create an environment where Gen Z feels seen, heard, and understood.

It is important to take the time to truly listen to Gen Z, engage in meaningful conversations, and provide mentorship opportunities. Genuine leadership roles within the church should be offered to them, not just sporadic involvement. I recall a church I visited recently that truly embraced this approach. Their emphasis on giving and empowerment was inspiring—it breathed life into their ministry and resonated with the hearts of a new generation.

Church leadership goes beyond mere delegation; it is about empowering others. In my own experience as a church consultant, I have come to realize the significance of empowering and equipping others. While I had delegated many responsibilities, I had not adequately trained and equipped those I was working with. Empowerment is essential for growth and development.

Working with Gen Z, I have observed their deep desire to be heard and valued on an individual level. Many consultants and church coaches focus on coming alongside one or two individuals within an organization—and that is precisely what Gen Z craves. Studies show that many members of Gen Z are more likely to stay committed to a job if they are given opportunities for coaching and mentorship.

As millennials, we have been a privileged generation, benefiting from extensive studies and abundant resources. From classrooms to sports fields, we have received coaching and consulting throughout our lives. As millennial leaders, it can be tempting to cling to our positions in church leadership. However, we must continue to model ministry that empowers, strategizes, and engages the next generation.

Gen Z wants to be seen for who they are, not what group they belong to…

Friends, Generation Z yearns to be seen and understood for their individuality, rather than being lumped into a generational group. Churches should prioritize authenticity and vulnerability to connect with Gen Z. Vulnerability requires authenticity in the present moment. While millennials may be comfortable curating their Facebook and Instagram feeds, Gen Z craves something more authentic and less polished. For those in ministry, it is important to consider that an "Instagram-worthy" approach may actually deter Gen Z. Instead, let us share articles and real-life stories about people and their faith—an autobiographical experience that goes beyond a snapshot on TikTok.

A recent study by Barna reveals that half of Gen Z teens feel motivated to learn about Jesus—so what are we waiting for? It is essential to address mental health concerns, which have become an integral part of their everyday language. Exploring spiritual and behavioral practices can help Gen Z stay engaged in the church. It is crucial for older generations to lend their voices and share their struggles and journeys with Jesus. By doing so, we encourage Gen Z and assure them that their experiences are "normal."

The world is changing, and Generation Z is rising alongside Generation Alpha. We can either resist this change or embrace it. Regardless, Jesus will bring forth His kingdom. I urge all generations, young and old, to participate in raising up the next generation and witnessing the transformative power of Jesus in the world. Let us follow the example of Paul to Timothy, esteeming, empowering, and releasing them, rather than looking down on them because they are young.

Mental Health: While millennials grew up in a rapidly changing world, Gen Z faces their own set of challenges. Be attuned to their specific concerns, such as mental health, social justice, and the impact of technology. Mental Health is not an add-on to their vocabulary, but part of their everyday language. Exploring good spiritual and behavioral practices can help Gen Z to stay engaged in the church.

It is imperative that those in front of us, generationally speaking, begin using their voices to tell us about their struggles and journies with Jesus. As the older generations do this, it encourages us that we can continue and that what we are experiencing is “normal”.

The world is changing, Gen Z is on the way up, as is Gen Alpha (I know crazy right?). We can either fight the change or we can partner with the change. Jesus is going to bring his kingdom either way—I encourage us all, old and young alike to participate in raising up the next generation to see the world changed by Jesus. I encourage you like Paul to Timothy to not look down on them because they are young, but instead esteem them, empower them and release them.